Dr. Martens First and Forever Campaign

This morning Dr. Martens previewed their fall collection and new campaign, ‘First and Forever’. The brand’s CEO, David Suddens told us, “the idea for the campaign developed when we realized that everyone remembers their first pair of Dr. Martens.”  Expanding on the idea of firsts, the company is encouraging everyone to share their personal ‘first’ experiences on their site. Agyness Dean makes a modeling comeback in the ad’s film version, speaking about the experience of a first heartbreak. At this morning’s event, photo blogging hosts Scott Schuman and Garance Doré, shared stories about starting their respective sites. Doré even spoke about her first big photo shoot! Guests proceeded to get personal with stories about love, children, and oddly enough—bodily fluid. Amidst all the sharing, we got a sneak peek at the brand’s new fall styles which run the gamut from cozy looking fur-lined boots to stiletto lace-ups. It all has us waxing nostalgic about our first pair of Docs!