A look from Rousteing's fall collection for Balmain. Photo: Imaxtree

Who says French fashion is stuffy? While our WordPress was busy crashing yesterday, the house of Balmain was kicking off its own social media initiatives. Though the brand’s been through its fair share of ups and downs over the past few years—from setting the industry’s trends to seeming incapable of doing something fresh, and losing its creative director along the way—it’s placed its fate in the adorable Olivier Rousteing. The 26-year-old designer’s proven that yes, he can design hit Balmain collections and, based on this video, develop a relationship with fans of the brand. He promises a behind the scenes look at his seasonal inspirations and the production of each collection, as well as an intimate look at his atelier. Click through to watch, and don’t forget to follow the brand on Facebook and Twitter.