Photo: St. John

Kate Winslet’s St. John ads leaked about a month ago, but the brand’s ready to kick off their campaign with a behind-the-scenes video from their shoot. It’s far more interesting to watch an Acadmey Award-winning actress model on set than your average 18-year-old, especially when she’s posing for Craig McDean. “Kate is an ideal choice for our new campaign,” said St. John Creative Director George Sharp, the man behind their evolution. The short film, called Scenes of a Woman, was shot by Theo Stanley at an old movie theater in Jersey City. Though it’s hard for Winslet not to raise her voice on stage—”It’s my instinct in life really, just to speak really loudly”—she has no problem channeling her inner super model. She says of St. John, “The clothes are cut beautifully, the fabrics are elegant, you can look extremely chic without trying too hard. You don’t feel as though they’re clothes that only a model could wear…it’s a great thing to feel, that I’m wearing something that I believe in.”